Italian Heritage and Elegance: IOVES S.p.A. to Showcase Proprietary Brands at Vision Care 2026
We are proud to introduce a distinguished participant of the upcoming "Vision Care 2026" exhibition — the Italian company IOVES S.p.A.!
About the Company Founded in 1950, IOVES S.p.A. is one of the oldest eyewear manufacturers in the Cadore area, the historic heart of the Italian eyewear district. The company specializes in producing high-quality frames using premium materials such as stainless steel, Swiss Grilamid TR-90®, and Italian acetate.
Today, IOVES is a global player with a presence in over 90 countries, continuing a legacy of Italian craftsmanship and innovation in every frame they create.
What to Expect at the Booth? IOVES designs, manufactures, and distributes three unique "Made in Italy" brands:
- West: A modern brand characterized by essential design, lightweight frames, and vibrant colors. West eyewear embodies contemporary Italian style, always perfectly aligned with the latest fashion trends.
- Amarcord: A women’s fashion brand that blends timeless materials with fresh, innovative design. It serves as a unique and stylish alternative to traditional eyewear.
- Diva: A luxury brand offered since 1980. These collections are crafted in Italy from acetate and monel, beautifully embellished with authentic Austrian Swarovski® crystals. Inspired by jewelry and nature, Diva frames are synonymous with elegance and sophistication.
Who Should Visit? The IOVES S.p.A. exhibit will be of particular interest to optical chains, boutique optical stores, and eyewear wholesalers looking to enhance their portfolio with authentic, high-quality Italian products.
We invite you to visit the IOVES S.p.A. booth to experience their premium materials and authentic designs firsthand!
Learn more about the company and brands:
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